VARIABLE DATA PRINTING

“The most important part of VDP is having good data to work from.”

Variable-data projects require involvement from multiple departments, including IT and marketing, introducing “a couple of different levels of complexity to what used to be a pretty cut-and-dried print process.”

“As soon as we tried variable data and saw the response numbers, it didn't take too many projects to figure out that that's what people were looking for.” Response rate on the mailing was 26.3 percent on inactive accounts, higher than for the radio and newspaper ads the hospital had also run.

“20-percent response rates — are not unusual” on well-conceived jobs with a decent database. These responses are simply “unheard of with standard direct mail”, where response usually hovers in the low single digits.

K&M Printing Equipment List

COPY CENTER

  • Xerox 6180 w/Freeflow
  • Xerox Nuvera 120EA
  • Xerox Nuvera 144EA
  • Xerox Docucolor 8000AP
  • Xerox Docucolor 8000
  • Xerox 3535 Copiers (2)
  • Xerox Network Publisher
  • Prepress Digital Network

PRE-PRESS

  • AB Dick DPM2340 Direct to Plate
  • Burgess Plate Burner (Vaculux)
  • Fuji Plate Processor (4300S)
  • Dart Plate Setter (T-6000CTP)
  • Devolink 400 Online Film Processor
  • Scitex Dolev 400 Imagesetter Epson Stylus Pro 10600 Proofing System
  • Epson Stylus Pro 9800 Proofing System
  • Rampage Workflow System
  • 12 Mac & PC Workstations
  • Heidelberg Topaz Color Scanner
  • Screen C-270D Autofocus Camera

PRINTING PRESSES

  • Heidelberg 6 Color Perfector w/Aqueous Coater (2)
  • Heidelberg 5 Color w/Aqueous Coater (1)
  • Heidelberg 2 Color Perfector Model SM74 (2)
  • Heidelberg 2 Color 12x18 Printmaster Presses (2)
  • Heidelberg 1 Color 12x18 Q46-1 Press (1)
  • AB Dick 9800 1 Color 12x18 Presses (3)
  • Hamada H234 2 Color 12x18 Presses (2)

WIDE FORMAT

  • Vutek Pressview 200/600 dpi UV Inkjet Press
  • Mutoh Toucan LT 64” Printer
  • Miller Weldmaster 17’ Heatseal Welder
  • Kongsberg 5’x10’ Vacuum Table with i-Cut Vision Router
  • Seal Laminator

BINDERY

  • Theissen & Bonitz 15 Pocket Booklet Maker
  • Theissen & Bonitz 10 Pocket Booklet Maker
  • Bourg BST 10 w/BDF Collator
  • Polar 115 45",P-30 Paper Cutters (3)
  • Challenge Drill Press (2)
  • Pierce Numbering Press
  • MBO Pile Feed Folder
  • MBO Continuous Dualfeed Folder
  • Bourg 3000 Perfect Binder
  • Rosback Stitcher
  • Heidelberg Perfect Binder
  • Wire or Spiral Binding
  • Wafer Sealing
  • Astro 8000 Tabber
  • Pitney Bowes Mailing Equipment
  • UPS - Express Ship
  • Federal Express Powership
  • Interlake Single Head Stitchers (4)
  • Tape Binding System